Mapamundi is a unique store with a lot of potential that needed to build confidence through structure and foresight. Through our Operational Initiative we created a strategy that plans to approach growth from the perspectives of marketing, maintenance and management calls.
Capsule 8 is the new fashion concept that minimizing the wardrobe but maximizing the ways of wearing. Starting from the painpoint of people have so many clothes in their wardrobe but a lot of times, they still feel nothing to wear. Capsule 8 will solve this problem by offering the capsule wardrobe concept, which is eight timeless pieces of cloeths that can be mix-matched in more than twenty ways. What's more, the eight items are well selected that are stuitable for the weather of SF Bay Area.
Capsule 8 is a pop-up clothing retail space created by Marisa, Ryan, Changlin, and Nicholas. At the start of the Fall 2016 semester we were given the task of creating a pop-up store for the category clothing. The team started with secondary research, defining areas of interest; athleisure, recycled, custom/tailored, and capsule. From these four areas of interests, we set out to do street intercepts. We found pain points and areas of opportunities of clothes shopping. After several group discussions around our research, both primary and secondary, we decided on a capsule collection. Capsule is a wardrobe collection of a few essential items of clothing that don’t go out of fashion, such as coats, collared shirts, plain t-shirts, and jeans. This defined product category was perfectly suited to solve our people problem statement of “I am overwhelmed by my closet and shopping. I have a lot of clothes, but nothing to wear, or that fits”. With our defined retail space set on a capsule collection we began to …
Play is becoming a concept that is re-entering the lives of adults today. So our pop-up concept was to heighten that experience. Working adults today, are married to their work since their mobile devices keep them forever connected. The BLAST G-0 experience, a marketing campaign for the BLAST energy drink (fictitious), aims to distract the customer enough so that they are able to truly ‘play’ like they remember doing as a child – free, without inhibition. The pop-up is fitted with a ball-pit, bubble machine, space themed and LED lights, to name a few elements. All of these are triggers to aspects that we heard out target customer group attribute play to. The signature experience of this pop-up is the moment when the customer presses a big, red, shiny button and it initiated a countdown (launch sequence). This built anticipation in our customer leading up to the zero. At zero there is a blast off (pop) which is accompanied by a confetti shower. There are ‘ground control’ staff on a video to walk the custome…
The current tea sampling process is not personable, nor does it accurately capture the gracefulness of tea as a beverage. Today, tea is a mostly functional beverage; customers do not have any vivid memory association while drinking tea. Wabi Sabi is intentionally repositioning tea in the market space by building an active sensory mental image. Customers receive the immediate dosage of relaxation with nature while in the shop, meanwhile, customers have the options to relive the experience at home or at office by purchasing (per Amazon Go technology) by the time they leave to continue this experience on their own. This is your private booking. You will have 30 minutes to sense, touch, smell, steep and sit back to relax while looking out the window view. The host will be available to assist you only upon request through your Wabi Sabi app interface. There are various types of tea for you to smell, touch, and sense. We encourage you to interact with the experience. You will find prepared hot water and mugs at t…
Lume is a biosensor that measures stress in real time and alerts the wearer when it’s time to engage in a stress-reduction activity. The Lume pop-up store provides customers with a personalized experience that demonstrates the immediate benefits of a wearable health product and educates them on how to maximize the value they get with consistent use. Signature Experience Customers wearing the Lume biosensor will engage in a 3-minute guided breathing exercise in an LED light booth designed to reduce stress. Lume will read their stress levels before and after the activity, demonstrating instant positive physiological effects on the wearer.
Our pop-up offered five distinct pairings of short stories and delicious beverages. Each shelf on the back wall highlighted one of these pairings, and featured some additional curated items which related to some key elements within the plot of the correlating story. Multi-sensory touch points were emphasized throughout the experience: the touch of the handmade leather-bound books and the hardwood countertop; the sound of mellow jazz music playing in the background and enjoyable chatter with the book/barkeeper; the taste of refreshing artisanal cocktails; the sight of a cozy and enchanting bar atmosphere. Key branding elements such as the logo, which features a wine glass holding a feathered pen, are meant to emphasize this core concept of “pairings”. The two-sided bar coasters took into consideration individual’s needs for peace and privacy while reading. The book/bar keep was there to make customers feel at ease, while providing clarity on the core purpose of the pop-up. Even small details (such as the coa…
Urban FarmGirls is a San Francisco company that specializes in sustainable garden design, maintenance, and gardening products. Presently, UFG’s small staff of five employees is led by CEO and founder Tina Calloway. Our Operations team consists of four students from the Design Strategy MBA program at the California College of Arts; Nick Brooks, Kaavya Krishnan, Changlin Liu, and Amodini Chhabra. We have worked directly with Tina and her staff from August through December of 2016 to identify and address operational initiatives that will benefit the success and longevity of the Urban FarmGirls. There are four main areas of focus which our team aimed to address. Firstly, restructuring Tina’s time and responsibilities. As it stands, Tina is deeply involved at nearly every stage of her business. She has admitted that she is currently pushed beyond her comfortable limits at UFG, but does not know how to get ahead of things as opposed to constantly putting out small fires. Redistributing her managerial responsibilit…
Simple Systems represents the future of design and foresight consultancy, by showcasing how design is shifting towards a holistic understanding and foresight is helping us see the future. Simple Systems is bringing together a balanced group of progressive, systems and design thinking practitioners who apply their knowledge through valuable methodologies. It’s a marriage between design thinking, strategic foresight and operational strategy. Our team worked with CEO David Knight to explore possible operational initiatives through a rigorous design process. David Knight was open to new ideas but made clear there were important constraints to consider. We discovered through our participatory design process, with CEO David Knight, that he was more interested in developing new metrics around participation and building community, rather than simply increasing profit. Getting to this insight was challenging and an important pivot moment for our team to reach our current operational objectives. The Operations Plan…
Problem Statement : “I keep buying different types of treats for my dog trying to find the one that he likes...it’s a time consuming process and I end up wasting money and a lot of treats” Our Pop-up Pet Store Solution we landed on was an experience that focused on the dog and not the pet owner. It was an experience that was designed around 2 puzzle stations that offered healthy organic treats for picky dogs. Our assumption was that through the smell of the treats, the dog will be attracted towards the treat stations and once when he is there, the dog will sniff the treat options and select the treat he prefers by eating eat. This assumption was proved correct through our many micro pilot testing when, while the non picky dogs ate all the treat options provided to them, they would return or search for more of the variety that he preferred and for the picky dogs, they would eat only the treats that they liked and completely ignored the one that they didn’t. Our concept proved to be right when during the pop …